Subscription tacos return to Taco Bell as LTO

New to the lineup for the Taco Lover's Pass will be a Toasted Breakfast Taco coming Oct. 12.
Taco Bell Toasted Breakfast Tacos
Options include tacos with eggs and sausage, bacon or potatoes. | Photo courtesy of Taco Bell.

On the eve of National Taco Day, Taco Bell is bringing back it’s Taco Lover’s Pass subscription program, but fans must act quick.

For two days only Oct. 3-4, fans can buy the Taco Lover’s Pass for $10 (though rewards members will have a chance to earn a free Pass through the app).

Once enrolled, they can choose one taco a day for 30 consecutive days from a lineup that includes the Crunchy Taco, Soft Taco, Spicy Potato Taco, Doritos Locos Taco and respective Supreme variations.

And soon they’ll have a new option.

Starting Oct. 12, the chain is scheduled to roll out a new Toasted Breakfast Taco for a recommended $1.49, which can also be selected with the Pass. The breakfast tacos feature scrambled eggs, a choice of sausage, bacon or crispy breakfast potatoes, and a layer of shredded cheddar.

Parent company Yum Brands Inc. said growth during the breakfast and late night dayparts helped boost second-quarter results at Taco Bell, which reported same-store sales up 4% for the quarter.

But wait, there’s more.

Company officials have hinted that there is more to come for the breakfast menu this fall, but we can’t say what is coming just yet.


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