Food

Taco Bell comes to the rescue of exam-cramming college students

Just in time for finals week, fans can get a Taco Bell SOS Kit delivered to their dorm room, designed to be eaten in bed.
Taco Bell at Home is launching a Taco Bell SOS Kit for college students cramming for finals. | Photo courtesy of Taco Bell.

College students without a Taco Bell in walking distance of campus need not panic—the Taco Bell SOS Kit is here starting Tuesday.

With finals underway, Taco Bell at Home created the kit to feed the cravings of exam-cramming students. Each is filled with mild and hot crunchy taco shells; mild, hot and diablo sauces; and original and fajita seasoning packets. The kits are priced at $7.99 and can be delivered straight to students’ doors, courtesy of Amazon.

Although recipients will have to add a protein and/or veggies to complete their taco creations, the kits do come with a bed sheet. The spill- and stain-resistant TwinXL sheet—the standard for dorm room beds—gives students a neater way to eat tacos in bed. Which seems to be the trend among millions of viewers of Taco Bell in bed on TikTok.

“We have such an amazing fan base—their love and devotion to the brand is unmatched,” said Katie Taylor, senior director of U.S. Brand Marketing at Taco Bell, in a statement. “We are thrilled that the SOS Kits and Taco Bell at Home will help bring some much-needed Taco Bell goodness to the students asking for new locations near their campuses.”

The kits are marketed by Kraft Heinz, which created the Taco Bell at Home line to bring the chain’s signature sauces, shells and seasonings to consumers at home. “Our goal is to give fans the opportunity to satisfy their Taco Bell cravings anywhere, anytime, even if there is not a restaurant location nearby—including the students who suffer from the misfortune of a Taco Bell-less campus as they prepare for final exams,” Megan Lang, director of brand communications for Taco Bell at Home, said in a statement.

The Taco Bell SOS Kit is available at TacoBellSOS.com while supplies last. 

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