As consumers across America head to stadium football games, tailgating food takes center stage when they’re looking for something to eat. For sports fans who are watching their favorite teams at local bars and restaurants, there’s no need to sacrifice the experience of having fun, indulgent foods during the game. In fact, operators have a big opportunity when featuring familiar dishes with flavors diners love—especially spicy flavors.
According to Technomic’s recent Flavor Consumer Trend Report, 33% of consumers say they love hot sauce and use it on a wide variety of foods, and an additional 46% say they like it, but only use it on certain foods. For operators, featuring an array of different foods that showcase spicy flavors can be a big draw.
Dreaming up delicious recipes that feature spicy flavors isn’t difficult either—especially when using sauces that consumers already know and love from Frank’s RedHot®. Fans of spicy foods know that if it’s not Frank’s, it’s not Buffalo—Frank’s invented Buffalo sauce and is the No. 1 hot sauce in the world*. The brand’s sauces provide iconic, authentic flavor with unmatched quality and offer the versatility that operators need to create an array of craveable dishes. Need some inspiration? Check out these menu ideas featuring different Frank’s RedHot sauces:
- Original Buffalo Wings: Frank’s RedHot Original Cayenne Pepper Sauce is No. 1 for a reason—crafted from five simple ingredients including a blend of select aged cayenne peppers, it’s the sauce that consistently delivers the Perfect Blend of Flavor and Heat™. With its rich, full flavor and authentic heat, it’s the obvious choice for classic chicken wings, which are perfect alone or with carrots, celery and a side of ranch or blue cheese dressing. It’s the ultimate shareable for watching the game.
- Buffalo Cauliflower Bites: Frank’s RedHot Original Buffalo Wings Sauce scores big as an ingredient in this appetizer. It’s crafted with a rich, natural buttery flavor and the iconic, signature heat of Frank’s RedHot Original Cayenne Pepper Sauce to deliver diners a dish they’ll want to eat again and again. To prepare, cauliflower is roasted until crisp and golden brown, then tossed with Buffalo Wing Sauce.
- Buffalo Chicken Sandwich: Frank’s RedHot Buffalo Sandwich Sauce delivers authentic and consistently thick Buffalo flavor with extra cling to take sandwiches and more to the next level. Use it to create an unforgettable chicken sandwich that diners will come back for again and again. Mix buttermilk with Frank’s RedHot Buffalo Sandwich Sauce, coat the chicken with the mixture, then douse in seasoned flour and fry! Once fried, toss the fried chicken in more sauce, pile on a bun, and top it off with some dill pickle slices to pull it all together.
When it comes to sports fans’ favorite flavors, spicy options from Frank’s RedHot can’t be beat. Versatile, high-quality sauces make it easy as can be to craft authentic tailgate favorites as well as new classics. To learn more and find more menu inspiration, click here.
*Source: Euromonitor International Limited; based on custom research conducted July 2022 for volume sales (ounces/ml) in 2021 through all retail channels. Hot sauce is defined as a purely liquid spicy table sauce/condiment with vinegar as a substantial ingredient. Excludes chili pastes.
This post is sponsored by McCormick For Chefs®