Unloxing the bagel

Hot smoked salmon and housemade relish give bagels and lox a different twist.

Bagels and lox is a top seller at Lakewood, Colo.-based Einstein Bros. Bagels. To capitalize on its popularity, Chad Thompson, senior director of R&D for the 860-unit chain, created a riff on the go-to duo for a spring LTO called the Honey Smoked Salmon Sandwich. “Salmon is considered a healthier protein, but not all consumers like the texture of lox,” he says. The solution: something that would attract those consumers without alienating lox fans. 

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