Marketing
Burger King is sued over alleged health risks in its packaging
The action focuses on the potential dangers of PFAS, a large class of chemicals commonly found in food wraps and containers.
Consumer Trends
The rise of plant-based diets: Consumers seeking healthier, cleaner options
Health-conscious consumers are increasingly seeking ways to promote wellness across all aspects of their lives, and unsurprisingly, eating a healthy diet is a cornerstone. Currently, the growing appeal of plant-based foods and diets is likely correlated with the growing number of consumers preferring a healthier diet—and for that reason, it’s crucial that operators develop strategies to leverage each of these trends in conjunction.