Consumers balk at paying for ketchup and mayo
The beef on that burger is costing restaurants more this year, but asking customers to pay for the ketchup or mayo they squirt on top is not the way to offset high prices.
Consumers’ tastes can drastically change in the span of a year—and they did. New research from Washington, D.C.-based newBrandAnalytics found that the starters people buzzed about most in 2013 were almost completely different from the previous year. Only ceviche was a favorite in both 2012 and 2013. Here are the top-five starters of 2013.