Hardee’s, Carl’s Jr. enter bundled-meal war

hardees 4 real deal meal

Hardee’s and Carl’s Jr. have introduced their version of the value meals currently being offered by a number of their QSR competitors.

With the chains’ new $4 Real Deal, customers can purchase a double cheeseburger, spicy chicken sandwich, fries and a beverage for the price tag of $4.

Several QSRs, including Burger King, Wendy’s and McDonald’s, have introduced bundled-meal deals over the last few months, favoring the higher ticket generated by a value meal over discounting individual menu items.

“The fast food industry hasn’t seen this kind of a price war since the ‘90s, but other chains are now trying to fight the fight by promoting small amounts of food for a small amount of money,” Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s, said in a statement. “But just because something’s cheap doesn’t mean it’s a great deal.”

Haley said Hardee’s and Carl’s Jr. will be promoting their Real Deal with a series of ads featuring boxing champion Evander Holyfield. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Food

Restaurants can learn some foodservice tricks from supermarkets

State of the Plate: Nancy Kruse, RB’s menu trends columnist, says grocers are stepping up their game, and restaurants need to keep up.

Financing

So you are opening a restaurant in a Walmart? Good luck with that

The Bottom Line: The retail giant is adding regional restaurant chains to its stores, giving them some key exposure. But there are some real drawbacks to pay attention to.

Financing

The FTC signals a tougher stance on franchising, for now

The Bottom Line: The agency’s comments last week represented some of its toughest regulatory moves on franchising in years. But the election might have a say in it.

Trending

More from our partners