KFC gets marketing star as new president

kfc face focus exterior

KFC has promoted Kevin Hochman, the creative force behind its offbeat multi-Colonel marketing strategy, to president and chief concept officer of the chain’s rebounding U.S. operations.

He succeeds Jason Marker, who has resigned to “pursue other opportunities,” the chicken chain’s parent, Yum Brands, said in the announcement.

Yum CEO Greg Creed cited Hochman’s “extremely strong track record of success” in announcing the promotion. Hochman, 43, joined KFC three years ago as CMO of the U.S. division. During that time, the chain resurrected the brand’s founder, Colonel Harland Sanders, as domestic spokesman, using a succession of comedians to play the Kentucky entrepreneur. 

Hochman will report to Roger Eaton, who remains CEO of KFC Global.

Hochman’s successor as U.S. CMO was not named. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Pipedream wants to take restaurant pickup underground

The startup uses robots and tunnels to move food from kitchen to car. It believes it can one day connect entire cities.


As CosMc's takes off, McDonald's operators want a piece of the action

The Bottom Line: But where that action should take place is the question. Many operators believe the brand should be a testing ground for McDonald's own beverage program.


Bad weather returns as a restaurant sales problem

The Bottom Line: Snow and cold in January kept customers from visiting restaurants. Here's why this might be a bigger influence in the future.


More from our partners