BurgerFi has completed its C-suite, announcing the addition of Karl Goodhew as chief technology officer Tuesday—a new role for the chain.
Goodhew comes to the newly public company after serving as director of software engineering at Macy’s Inc. He has previously worked for Home Depot, YellowPepper and JCPenney.
“Our investments in our digital platforms like our mobile application, loyalty program and online ordering capabilities positioned us well to deal with the dramatic changes in consumer behavior caused by the pandemic,” BurgerFi CEO Julio Ramirez said in a statement. “Given the increasingly important role technology plays in our ability to deliver a seamless guest experience and operate as efficiently and profitably as possible, we recognized the need to have a chief technology officer.”
Goodhew has worked for more than 15 years in engineering and software development. He will be tasked with modernizing BurgerFi’s drive-thrus, as well as boosting the chain’s mobile app.
“I am excited to build an engineering team that will enable capabilities and features in the loyalty, delivery, and payments space,” he said in a statement. “We are just starting the journey to provide a customer experience that gives the customer the best burger selections when and where they want to order, however they choose.”
Last week, BurgerFi announced the hiring of marketing veteran Henry Gonzalez as chief marketing officer.
The 119-unit chain became a publicly traded company late last year when it was acquired by Opes Acquisition Corp., a Special Purpose Acquisition Company, or SPAC.
It has hired a number of executives in recent months, including CFO Michael Rabinovitch and COO Jim Esposito. BurgerFi also added lifestyle guru Martha Stewart to its board earlier this year.