Leadership

Cutting-edge technology is nothing new for Sonic

The concept owes its long run in no small part to recognizing a game-changing piece of equipment back when TV was a novelty.

After seven decades in business, Sonic finds itself once again in alignment with the lifestyles of the times, President Claudia San Pedro commented while being honored last week as the 2022 Restaurant Leader of the Year.

In honor of her selection, this week’s edition of RB’s Restaurant Rewind podcast looks back at how Sonic, one of the industry’s older quick-service chains, got its start. Technology played a key role in that birth, and continues to drive the brand’s evolution today, San Pedro said during her appearance at the Restaurant Leadership Conference.

And let us not forget the contribution of 1950s teen idol Frankie Avalon.

So wheel your way into a parking slot, tune in that carside intercom, and give a listen as RB Editor-at-Large Peter Romeo takes you through a quick history of the brand.

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