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Dunkin’ names Jill McVicar Nelson CMO

She had been the former VP of marketing strategy and helped launch Dunkin’ Refreshers and Avocado Toast.
Dunkin' CMO
Dunkin's new CMO helped guide products to attract younger consumers, like Avocado Toast. / Photo courtesy of Inspire Brands.

Dunkin’ this week named Jill McVicar Nelson to be its new chief marketing officer.

Nelson had been the company’s VP for marketing strategy and guided the chain’s next-generation strategy.

Notably, she guided Dunkin’ as it launched platforms like Dunkin’ Refreshers, Cold Brew with Cold Foam, Avocado Toast and snacking. She also oversaw brand marketing, promotional strategy and product commercialization.

As CMO, she will report to Scott Murphy, head of the beverage-snack category at Inspire and president of Dunkin’. She will guide advertising, brand marketing, field marketing, strategic planning, product innovation, commercialization and digital marketing for the coffee chain.

Dunkin' CMO

Jill McVicar Nelson / Photo courtesy of Inspire Brands.

Murphy in a statement highlighted Nelson’s “intricate knowledge of the Dunkin’ business and understanding of product trends and consumer behaviors.”

Nelson joined Dunkin’ in 2011 and was a principal architect of the chain’s five-year strategic plan in the U.S., which has been the company’s foundation since 2017. Before she came to Dunkin’, she worked with IBM Global Business Services.

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