Leadership

Eegee’s names Jason Vaughn CEO

The former chief executive with Frisch’s will take over the 31-unit sandwich concept for Ron Petty, who is retiring.
Jason Vaughn Eegee's
Photo courtesy of Eegee's

Eegee’s, the Tucson, Ariz.-based sandwich chain, on Tuesday named longtime industry executive Jason Vaughn its new CEO.

Vaughn will take over for Ron Petty, who was the chairman of the chain for a decade before he took over as CEO in 2019. Petty will remain as a real estate advisor for the 31-unit chain.

Vaughn has been in the industry for three decades, most recently as the CEO of Frisch’s Restaurants. He has also been an executive with Yum Brands and Wendy’s and is a former president of the sandwich chain Lenny’s Subs.

His task at Eegee’s will be to grow the brand, which was founded in 1971 and operates locations throughout Arizona. Vaughn himself will be based in Phoenix, a key growth market for the brand.

“The opportunity to take part in a success story like Eegee’s is an immense honor,” Vaughn said in a statement, saying the brand is “synonymous with Arizona” while citing the brand’s “incredible legacy.”

“I know the loyalty of Eegee’s supporters is unmatched and look forward to what’s to come,” he said.

Petty’s job will be to help find real estate for the brand’s expansion. Petty as CEO led the company through its sale to 39 North Capital and the restaurant investor Kitchen Fund.

Eegee’s started out as a vending truck selling frozen lemon drinks. The brand’s menu features subs, fries and grinders as well as a namesake frozen drink, the Eegee, featuring chunks of fruit. The company also has a rotating menu of flavors.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners