Leadership

Farmer Boys names Joseph Ortiz president, COO

He succeeds Dave Wetzel, who is retiring after a 37-year career in the restaurant business.
Joseph Ortiz/Photo courtesy of Farmer Boys

The Farmer Boys fast-casual burger chain has promoted Joseph Ortiz to president and COO.

Ortiz, formerly vice president of finance and accounting, succeeds Dave Wetzel, who has retired after 37 years in the restaurant business.

Ortiz has also logged considerable time in the industry. The jobs he’s held during 17 years in foodservice include executive positions at CKE Enterprises, the former parent of the Carl’s Jr. and Hardee’s quick-service burger chains.

Farmer Boys, which is concentrated in southern California, describes itself as a farm-to-table fast casual. In addition to burgers, its specialties include all-day breakfast, “stacked” sandwiches, hand-chopped salads, zucchini sticks and onion rings.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Marketing

Older brands try new tricks in their quest to stay relevant

Reality Check: A number of mature restaurant chains are out to prove that age is just a number.

Financing

At Papa Johns, delivery shifts from its own apps to aggregators

The Bottom Line: The pizza delivery chain’s business with companies like Uber Eats and DoorDash is thriving while its own delivery is slowing. But this isn’t the beginning of the end of self-delivery, CEO Rob Lynch says.

Topics

How the shift to counter service has changed Steak n Shake's profitability

The Bottom Line: Sardar Biglari, chairman of the chain’s owner Biglari Holdings, details how the addition of kiosks and counter service has transformed restaurants.

Trending

More from our partners