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Leadership

Farmer Boys names Joseph Ortiz president, COO

He succeeds Dave Wetzel, who is retiring after a 37-year career in the restaurant business.
Joseph Ortiz/Photo courtesy of Farmer Boys

The Farmer Boys fast-casual burger chain has promoted Joseph Ortiz to president and COO.

Ortiz, formerly vice president of finance and accounting, succeeds Dave Wetzel, who has retired after 37 years in the restaurant business.

Ortiz has also logged considerable time in the industry. The jobs he’s held during 17 years in foodservice include executive positions at CKE Enterprises, the former parent of the Carl’s Jr. and Hardee’s quick-service burger chains.

Farmer Boys, which is concentrated in southern California, describes itself as a farm-to-table fast casual. In addition to burgers, its specialties include all-day breakfast, “stacked” sandwiches, hand-chopped salads, zucchini sticks and onion rings.

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