Friendly’s parent hires Pamela Hunt as CFO

Hunt previously led accounting for On the Border Mexican Grill & Cantina before joining BRIX Holdings.
Red Mango
Photograph: Shutterstock

The parent company of Friendly’s Restaurants, Red Mango and other chains named Pamela Hunt as its CFO, BRIX Holdings announced Wednesday.

Hunt most recently served as VP of finance and accounting at Bioworld Merchandising, a headwear and accessories company. Before that, she oversaw accounting operations for the Tex-Mex casual-dining chain On the Border Mexican Grill & Cantina.

Pamela Hunt, CFO BRIX Holdings

BRIX Holdings CFO Pamela Hunt / Photo courtesy BRIX

“We are delighted to have Pam join the BRIX team as we reimagine and expand the great consumer brands in our portfolio,” John Antioco, BRIX Holdings’ chairman, said in a statement. “Her proven financial expertise and leadership skills, as well as her operational experience, will help drive our next phase of growth.”

BRIX also owns Orange Leaf, a frozen yogurt concept, and Smoothie Factory.

Hunt will oversee all financial activities, including accounting, financial planning, analysis, taxes and more.

“With its strong management team, portfolio of quality brands and solid shared-services platform, the company is poised for growth,” she said in a statement. “I look forward to working with the entire BRIX team to support our restaurants and franchise owners and to expand the BRIX portfolio.”

BRIX has been shaking up its C-suite in recent months, adding Sherif Mityas as president early this year, along with Carissa DeSantis as CTO, Roberto De Angelis as chief experiential officer, and David Ellis as CMO in the months before that.

The multi-concept group purchased Friendly’s in early 2021, months after the chain filed for bankruptcy for the second time since 2011.


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