Leadership

Hard Rock names Kim Boerema president of cafe operations

The longtime restaurant veteran was previously COO of California Pizza Kitchen.
Hard Rock Cafe
PHotograph: Shutterstock

Hard Rock International has named Kim Boerema president of the rock ‘n’ roll brand’s Hard Rock Café operation, filling the vacancy left by the departure of Stephen Judge.

Boerema is a 33-year veteran of the restaurant business, having served most recently as CEO of the Iron Hill Brewery and Restaurant brewpub chain. He has also held the COO post at California Pizza Kitchen and was a VP for Texas Roadhouse.

“Kim joins Hard Rock with a remarkable track record and a wealth of experience in restaurant leadership, which we are confident will grow the Hard Rock Cafe brand,” Jon Lucas, Hard Rock International’s COO, said in a statement. “Kim’s vast experience and knowledge of the restaurant industry will bring a diverse set of skills to the team and provide crucial insight to the overall strategic operations for the Hard Rock Cafe division.”

The parent company said Boerema will report directly to Lucas.

Hard Rock International is the operator or franchisor  of about 240 cafes, hotels, merchandise shops and casinos in 69 countries. The brand is owned by the Seminole Tribe of Florida.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Workforce

Restaurants have a hot opportunity to improve their reputation as employers

Reality Check: New mandates for protecting workers from dangerous on-the-job heat are about to be dropped on restaurants and other employers. The industry could greatly help its labor plight by acting first.

Financing

Some McDonald's customers are doubling up on the discounts

The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.

Financing

Ignore the Red Lobster problem. Sale-leasebacks are not all that bad

The decade-old sale-leaseback at the seafood chain has raised questions about the practice. But experts say it remains a legitimate financing option for operators when done correctly.

Trending

More from our partners