Just Salad shakes up its C-suite

The fast casual added a CMO and COO.
Just Salad shakeup
Photo courtesy of Just Salad

Just Salad has added a CMO and a chief operating officer, the health-focused fast casual announced Monday.

Andy Rooks becomes Just Salad’s first chief marketing officer. Apolinar Chavez becomes COO.

“As we continue to launch new, diversified offerings and strengthen our brand’s competitive edge, I am confident the expertise Andy and Apolinar bring will be incredibly valuable in driving sustained success for the business today and in the long-term,” founder and CEO Nick Kenner said in a statement.

Rooks comes to Just Salad after serving as CEO at consulting firm Theory Marketing Partners.

“I have the utmost respect for the brand and its mission to serve healthy food at an affordable price with a sustainable ethos, and I look forward to implementing ways to further amplify that message,” Rooks said.

Chavez, who started his restaurant career as a cashier at Panda Express, will lead Just Salad’s coronavirus safety team as well as overseeing overall operational functions. Chavez started with Just Salad as a district manager in 2017 and was vice president of operations until his appointment, according to his LinkedIn profile.

“While the restaurant industry is facing extraordinary challenges right now, Just Salad as a brand and business continue to significantly outperform,” Chavez said in a statement.

New York City-based Just Salad, founded in 2006, now has nearly 50 locations in the U.S. and Dubai.


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