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Lionel Ladouceur named CEO of Le Duff America

He will take over operations in the U.S., Canada and Mexico of the owner of Brioche Dorée and La Madeleine.

Le Duff America, the U.S. subsidiary of Groupe Le Duff and owner of concepts Brioche Doree, La Madeleine and Mimi’s Cafe, this week named Lionel Ladouceur its new CEO.

Lionel Ladouceur
Ladouceur replaces Olivier Poirot, who is leaving the company “to pursue other opportunities,” the company said.

Ladouceur is from Canada and will oversee restaurant operations in the U.S., Canada and Mexico. He has more than 25 years of industry experience. He has worked with McDonald’s and Burger King and was CEO of Bridor Inc. and Brioche Doree in Canada and the Northeast U.S. He also spent time as CEO of the restaurant division of Auchan Groupe and was a minority shareholder of Simport Scientific, a laboratory supply company.

Ladouceur “has strong expertise in the restaurant activity in North America,” Louis Le Duff, founding president of Groupe Le Duff, said in a statement.

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