Leadership

Noodles & Co. names a CMO

Stacey Pool, who was previously a ski resort marketer, takes over for Mark Mears, who recently left the fast-casual chain.
Photograph: Shutterstock

Noodles & Co. has hired a chief marketing officer, replacing Mark Mears, who departed after four years with the fast-casual chain, the company announced Monday.

Stacey Pool, who assumes the CMO post at the end of the month, previously held several leadership roles at Vail Resorts Inc., a mountain resort company. Most recently, Pool was the senior vice president of corporate marketing there, helping to deliver double-digit revenue growth through advancements in guest segmentation and personalization, as well as integrated marketing campaigns. Pool also previously worked for Nike Inc.

“As a highly skilled marketing leader, Stacey has a strong track record of utilizing guest and business insights to create targeted and personalized marketing strategies, and brings with her deep digital experience across multiple industries,” Noodles CEO Dave Boennighausen said in a statement. “We believe she is a great fit for Noodles as we continue to position our brand for sustained top-line growth and margin expansion.”

Mears, the previous CMO, was recently named interim chief marketing officer for Saladworks.

Sales at Broomfield, Colo.-based Noodles & Co. have been on an upswing recently, driven largely by plant-based product innovation such as zucchini noodles and cauliflower-infused pasta. The 450-unit chain is also seeing growth in digital sales, reporting a 47% increase in that segment in Q3.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Crumbl may be the next frozen yogurt, or the next Krispy Kreme

The Bottom Line: With word that the chain’s unit volumes took a nosedive last year, its future, and that of its operators, depends on what the brand does next.

Technology

4 things we learned in a wild week for restaurant tech

Tech Check: If you blinked, you may have missed three funding rounds, two acquisitions, a “never-before-seen” new product and a bold executive poaching. Let’s get caught up.

Financing

High restaurant menu prices mean high customer expectations

The Bottom Line: Diners are paying high prices to eat out at all kinds of restaurants these days. And they’re picking winners and losers.

Trending

More from our partners