Noodles & Co. has hired a chief marketing officer, replacing Mark Mears, who departed after four years with the fast-casual chain, the company announced Monday.
Stacey Pool, who assumes the CMO post at the end of the month, previously held several leadership roles at Vail Resorts Inc., a mountain resort company. Most recently, Pool was the senior vice president of corporate marketing there, helping to deliver double-digit revenue growth through advancements in guest segmentation and personalization, as well as integrated marketing campaigns. Pool also previously worked for Nike Inc.
“As a highly skilled marketing leader, Stacey has a strong track record of utilizing guest and business insights to create targeted and personalized marketing strategies, and brings with her deep digital experience across multiple industries,” Noodles CEO Dave Boennighausen said in a statement. “We believe she is a great fit for Noodles as we continue to position our brand for sustained top-line growth and margin expansion.”
Mears, the previous CMO, was recently named interim chief marketing officer for Saladworks.
Sales at Broomfield, Colo.-based Noodles & Co. have been on an upswing recently, driven largely by plant-based product innovation such as zucchini noodles and cauliflower-infused pasta. The 450-unit chain is also seeing growth in digital sales, reporting a 47% increase in that segment in Q3.