Noodles & Co.’s chief brand officer to depart

Chas Hermann joined the chain in 2018, just before it mounted an impressive turnaround.
Photograph: Shutterstock

Noodles & Co. is searching for a new chief brand officer, following the announcement of Chas Hermann’s plan to leave the fast-casual chain early next year.

Hermann, an industry veteran, took on the role in March 2018, just before the brand embarked on a large-scale turnaround plan. His duties included developing and executing the company’s marketing, menu and culinary strategy.

“We appreciate Chas’ contributions to the recent Noodles turnaround led by our Management Team,” a company spokesperson shared in a statement to RB.

The Noodles & Co. spokesperson declined to comment on the reason for Hermann’s departure.

Hermann’s last day with the company will be Jan. 31, 2020, according to a Securities and Exchange Commission filing.

Noodles & Co. launched zucchini noodles in May 2018, leading to the chain’s best performance in six years. Last week, the company broadened its plant-based offerings by adding cauliflower-infused noodles to the menu.

The 457-unit, Broomfield, Colo.-based chain said in August that it plans to return to unit growth with plans to add a “significant” number of stores beginning in 2021. Noodles & Co.’s same-store sales grew 4.6% for the quarter ended July 2.

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