Pieology adds a Yum Brands veteran as CMO

Adrienne Berkes, who was at Yum for 17 years, will oversee the fast-casual pizza concept’s brand expansion in the U.S. and internationally, the company said.
Pieology CMO
Photo courtesy of Pieology

Fast-casual pizza chain Pieology has tapped a Yum Brands vet as its new chief marketing officer.

Adrienne Berkes will oversee Pieology’s brand expansion in the U.S. and overseas, the company announced Friday.

Berkes spent 17 years with Yum, starting as director of brand marketing for Taco Bell. She later oversaw Taco Bell’s digital drive-thru initiatives as well as the opening of the chain’s first virtual kitchen. Previously, she served as chief sales and brand officer for Pizza Hut’s European markets.

The company notes that she has experience leading teams to form brand strategy, developing new products and building digital strategies.

“Adrienne is an accomplished marketing strategist with strong QSR retail experience and a passion to build brands,” Pieology’s CEO Gregg Imamoto said in a statement.

Tustin, Calif.-based Pieology offers quick-cooked, customizable pizzas. The chain had 127 units in 2019, according to Restaurant Business sister company Technomic. Sales fell 7% in 2019 over the prior year, Technomic noted.




Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Trend or fad? These restaurant currents could go either way

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?


Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.


Struggling I Heart Mac and Cheese franchisees push back against their franchisor

Operators say most of them aren't making money and want a break on their royalties. But they also complain about receiving expired cheese from closed stores. "Don't send us moldy product."


More from our partners