Primanti Bros. Restaurant and Bar has promoted CMO and President Adam Golomb to CEO.
Golomb assumed the role at the beginning of the year, replacing David Head, who is taking a consulting job with the chain’s lead investor, Garnett Station Partners.
Golomb has spent four years at the Pittsburgh-based sit-down sandwich chain, which is known for its meaty sandwiches topped with coleslaw and fries. He started as CMO in 2018 and added president to his title in 2021.
Before that, he worked in various marketing roles at the Giant Eagle grocery chain and at Eat’n Park Hospitality Group, where he spent more than 13 years.
“It’s an honor to have the opportunity to lead Primanti Brothers,” Golomb said in a statement. “My dad brought me to the original location as a kid—and now, to oversee the organization and position it for success, I’m humbled.”
He takes over as the 42-unit chain looks to add restaurants in Pittsburgh and beyond. It recently opened locations in South Fayette outside of Pittsburgh as well as in Hanover, Pa. It has more openings slated for Pittsburgh’s Ross Township, Chambersburg, Pa., and Weirton, W.Va.
“We’ll always remain rooted in our history—but our job as we look forward is to bring the best value and the best experience to as many people as possible,” Golomb said.
Speaking of value, earlier this week, the chain launched a pizza slice subscription program. For $9.99 a month, members of the Slice Squad can get a slice of pizza every day, which would normally cost $61.69.
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