Smashburger elevates its COO to president

Carl Bachmann will oversee the Jollibee Foods Corp.-owned fast casual as it grows.
Photoraph: Shutterstock

Carl Bachmann, who has been with Smashburger for two and a half years, has been promoted to president, the fast-casual chain’s parent company announced Monday.

Bachmann started as vice president of operations for the eastern region and was appointed Smashburger’s chief operating officer two years ago. He has previous executive experience with Bertucci’s and Ruby Tuesday.

As COO, Bachmann raised guest experience scores by streamlining operations, the company said.

The Philippines-based Jollibee Foods Corp. completed its takeover of Smashburger late last year. Smashburger, which first opened in 2007 in Denver, has 340 corporate and franchised units.


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