Subway overhauls its leadership amid ongoing sale talks

Trevor Haynes, president of North America for the sandwich giant, is leaving the company at the end of the year. Douglas Fry, who heads Subway Canada, will take his place. The chain made several other leadership changes.
Subway Trevor Haynes
Trevor Haynes, who has been with Subway for 18 years and led the chain for a time, is leaving the company. | Photos courtesy of Subway.

Trevor Haynes, who spent more than a year leading Subway before becoming president of North America in 2019, is leaving the sandwich giant at the end of the year, the company said on Wednesday.

Douglas Fry, who heads Subway Canada, will step into his role as president of North America on Sept. 5.

The move is part of a series of changes at the Miami-based company announced Wednesday, coming as the chain continues to search for a buyer after a sale process that has lasted all year.

Carrie Walsh, who was Subway’s former chief marketing officer, will now become president of EMEA, overseeing functions across 50 countries and territories that operate more than 6,200 locations.

Mike Kehoe, who had been EMEA president, will return to the U.S. to become the chain’s global chief development officer, a new role at the company. He will assume his new title on Oct. 16.

Subway also promoted Cristina Wells to be SVP of U.S. marketing. Wells joined the marketing team in 2021 as VP of strategy and planning after five years with Subway Canada.

(For more, check out our timeline on the past decade at Subway.)

Subway Douglas Fry

Incoming Subway North America President Douglas Fry. 

Haynes has been a major voice of Subway for the past several years. He was elevated into an interim CEO role in 2018 following the departure of Suzanne Greco. He remained interim CEO for well over a year until the company finally found a permanent replacement in John Chidsey.

Even so, Haynes remained a major voice on many of the chain’s decisions, such as the major changes it has made to the menu, including its recent addition of slicers inside its restaurants. Subway has touted these changes, arguing that they’ve helped to lift same-store sales for 10 straight quarters. Haynes started with the company in 2006 as territory manager in Australia and has held several leadership positions with the brand.

“Trevor has played a pivotal role in shaping the brand’s vision, strengthening our position in the market, and enriching the lives of our guests, franchisees and employees,” Chidsey said in a statement.

Fry, who has more than 20 years of restaurant and consumer packaged goods experience, will work alongside Haynes over the balance of the year. “Doug’s impact in Canada has been nothing short of remarkable,” Haynes said in a statement.

UPDATE: This story has been updated for clarity. 

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