Union Square Hospitality hires its 1st CMO

The multiconcept operator also added a new chief people officer.
union square cafe
Photograph: Shutterstock

Multiconcept powerhouse Union Square Hospitality Group (USHG) announced additions to its C-suite Tuesday, hiring its first CMO as well as a chief people officer.

Rani Yadav

Rani Yadav

Rani Yadav becomes the New York City-based company’s chief marketing officer, joining the business after several years with the Blue Apron meal kit brand. Yadav was Blue Apron’s first marketing hire and saw the company through its IPO in 2017. She also worked in venture capital.

Patti SimpsonPatti Simpson

Patti Simpson is the new chief people officer for USHG. An industry veteran, she has led human resources at a number of restaurant brands including Ruby Tuesday, TGI Fridays and Ignite Restaurant Group.

Last April, USHG hired Chip Wade as president, following six years as EVP of operations for Red Lobster.

Restaurateur Danny Meyer founded USHG in 1985 with the opening of Union Square Cafe. The company, which created Shake Shack, operates a number of restaurant concepts in New York City, Las Vegas and Washington, D.C.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Will Subway make Roark Capital too dominant? Not really

The Bottom Line: The addition of the sandwich giant will make Roark a bigger player than McDonald's in the U.S. But its position in the sandwich market will not be all that unusual.


Restaurants still look expensive, and consumers are reacting

The Bottom Line: Restaurants have stepped off the pricing gas. But sales are slowing and traffic is weak, and more operators are turning to price promotions.


Does California just hate restaurants?

Reality Check: The industry's largest state market is about to hit the business, a significant part of its economy, with all sorts of changes and new burdens. What gives?


More from our partners