3. Own the trolling
Wendy’s has long been cultivating a sassy online persona on social media, creating an engaging fan base of customers actively trying to get the brand to roast them on Twitter and reposting the snarky content on a regular basis. Wendy’s has eagerly played along, whether it’s throwing shade at the competition or putting a consumer who dissed the fast-food chain in their place.
Since the start of June alone, the brand has dissed competitors (when asked what to get at Subway from a Twitter follower, Wendy’s responded “A ride to the next station”), responded to a slightly racy tweet with an equally sarcastic sense of humor, and chopped on a Twitter user who wasn’t a fan of one of the chain’s tweets. All of these social interactions garnered attention online, from retweets to likes to simply starting a conversation with fans who enjoy Wendy’s dry and snappy sense of humor while trolling customers and other brands.