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The experienced marketing professional will lead advertising, loyalty and promotional programs at the 35-unit chain.

The burger chain, eager to spur unit growth, is giving franchisees a break on royalties over four years if they agree to open at least three locations.

The Bay Area startup wants to help local restaurants expand via its Noshery Food Halls.

The launch of the brand’s Pup Cups coincides with National Dog Day on Aug. 26.