Marketing

Burger King is giving out Impossible Whoppers to delayed passengers

The chain’s “Delay Your Way” promotion lets customers get coupons for the plant-based product through its app.
Photograph courtesy of Burger King

Travelers who experience flight delays this holiday season could get themselves an unexpected bonus: plant-based meat.

Burger King on Wednesday said it would give out free Impossible Whopper to customers whose flights are delayed between now and Dec. 30.

The “Delay Your Way” promotion lets customers enter their flight delay information on the Burger King app. Users will then receive a coupon for a free Impossible Whopper that can be redeemed at any of the chain’s U.S. locations.

The Miami-based fast-food chain introduced its Impossible Whopper nationwide over the summer, helping it generate 5% same-store sales growth in the period. Operators say the company has sustained sales of the plant-based burger, which has put pressure on rivals like McDonald’s to consider their own version.

Meanwhile, numerous smaller chains continue to test plant-based items. Fast-casual Italian chain Fazoli’s is testing an Impossible Spaghetti, made with a sauce featuring burger meat from Impossible Foods. And sandwich chain Capriotti’s said Wednesday that it is testing an Impossible Cheese Steak sandwich in Las Vegas.

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