Marketing

Chipotle wants people to steal napkins to fill expensive Car Napkin Holder

Also, new merch includes a line of mystery tee-shirts designed by celebrated artists.
Chipotle Napkin holder
The $30 napkin holder is designed for messy car eaters. |Photo courtesy of Chipotle.

Just in time for the holidays, Chipotle on Thursday is dropping new merch, including a “fan-inspired” Car Napkin Holder designed to be the perfect gift for those who enjoy car mukbangs.

The Car Napkin Holders clip to a car sun visor for easy access, like a tissue holder.

They are priced at $30, which is easily more than three times the price of a similar product that holds tissues. But Chipotle’s Car Napkin Holder price includes a gift card for a free entrée by Dec. 31.

The good news is that Chipotle is encouraging people to steal napkins to fill the Chipotle Car Napkin Holder.

 

 

Also coming Thursday to chipotlegoods.com is a new line of 100% cotton Mystery Tees for $25, each designed by one of four artists as a limited-edition design.

The artists include New York-based Small Talk Studio; Sebastian Curi in Los Angeles; Julia Dufosse in Austin, Texas; and London-based Jasmin Sehra.  Rather than allowing buyers to select the shirt they want, the idea is to purchase a mystery shirt, and they find out which when the gift is unwrapped.

Chipotle Mystery Tee

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Food

Why the Smashed Jack sparked record-smashing demand at Jack in the Box

Behind the Menu: The chain’s newest menu addition aims to break the mold on what a fast-food burger can be, and customers are buying in.

Financing

Why Wingstop isn't afraid of Popeyes' chicken wings

The Bottom Line: The fast-casual wing chain says its sales improve when another brand pushes the product. Here’s why that might be.

Food

Mendocino Farms masters a meaty Philly cheesesteak sandwich—without the meat

Behind the Menu: The fast casual uses a mushroom-based meat alternative for its Philly Shroomsteak Sandwich, a new menu item targeted to flexitarians, not just vegans.

Trending

More from our partners