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Marketing

Focus Brands hires its 1st global CMO

Dan Gertsacov, a former McDonald’s marketer, takes on the new post.
Photograph: Shutterstock

Focus Brands has hired a veteran marketer to fill the newly created role of global chief marketing officer, the company announced Thursday.

Dan Gertsacov joins Focus Brands from Arcos Dorados, the world’s largest independent franchisee of McDonald’s, where he was chief marketing and digital officer.

Gertsacov has also served as an executive with Google and Univision Networks.

Atlanta-based Focus Brands is the franchisor and operator of brands including Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s.

In his new role, Gertsacov will be responsible for working with brand leadership to “maintain and grow market leadership and brand love,” according to a press release.

"Dan's digital roots and his deep experience deploying effective, data-driven marketing strategies will prove invaluable for our brands," said Steve DeSutter, CEO of Focus Brands. "Dan has a great blend of experience with 'fast company' cultures, high-growth startups and a huge, multinational restaurant brand. I am delighted to be strengthening our leadership bench in areas where we see the most potential to win."

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