Marketing

Fried chicken fans can now deck out in KFC gear

The chicken chain is launching a new merchandise shop featuring an array of vintage and modern apparel.
the Ultimate Summer Collection.
KFC will update the shop regularly with new additions. / Photos courtesy of KFC.

KFC is launching a new merch shop just in time for National Fried Chicken Day, the company said on Thursday. For diners who want some chicken to go along with the themed apparel, KFC is also offering customers free delivery on online or mobile app orders until July 9.

The shop is launching its Ultimate Summer Collection line, with each item pairing with KFC’s new Ultimate BBQ Fried Chicken Sandwich, according to a statement. The sandwich is available until Aug.13. The line features an array of vintage and modern-style apparel and unique accessories.

Some offerings include a beach towel, a KFC bucket hat and KFC sliders. In addition, the chicken chain has teamed up with Kentucky-based Shady Rays to launch a pair of KFC polarized sunglasses.  While the Ultimate Summer Collection is only available for a limited time, the shop will be updated regularly with new additions.

The collection was created in collaboration with clothing supplier Ink Branded, according to a statement.

the Ultimate Summer Collection. The collection will be available for a limited time. 

“We wanted to celebrate summer with our customers this year,” said Nick Chavez, CMO of KFC U.S., in a statement. “This new collection has it all—outfit sets, varsity jackets, slides, and the brand favorite, bucket hat.”

KFC has been quite aggressive with its marketing efforts as of late, with its most recent promotion including a collaboration with Pro Football Hall of Famer Deion Sanders. This spring, a big KFC operator, KBP Brands, rolled out a new text message alert initiative, allowing customers to get texts regarding deals and updates.

Historically, KFC has struggled with its domestic growth. In fact, it grew its number of restaurants domestically in 2021, for the first time in 17 years. But it declined again last year, falling 0.9% in 2022 to 3,918 units, according to Technomic, Restaurant Business’ sister publication. Domestic system sales grew 0.2%.

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