‘Tis the season for steamed-milk mustaches and pumpkin ending up where no squash has gone before. Like the swallows that made Capistrano famous, restaurant marketers seem to know instinctively that it’s time to bring out their riffs on the pumpkin spice latte.
More a blend of pumpkin-pie seasonings than a true jack-o-lantern extract, the PSL and its derivations have proven they’re among a select group of limited-time offerings that draw a fanatical response no matter how many times they’ve been offered.
This week’s edition of Restaurant Business’ Restaurant Rewind podcast looks at the Big Three traffic-drivers within that elite LTO group. Host and Editor-at-Large Peter Romeo recounts the sometimes bizarre turn of events that established PSL, the McRib and the Blizzard as surefire hits.
Download this and every episode from wherever you get your podcasts.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.