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An inside look at the IHOb campaign


a deeper dive

Few social media campaigns have generated quite as much attention as did the recent social media announcement that IHOP, the International House of Pancakes, would temporarily change its name by flipping the ‘P’ to a ‘b,’ or IHOb, the International House of Burgers.

The campaign generated numerous stories on television, the internet and radio—not to mention a debate here on Restaurant Business. There was a lot of interest in the change of one simple letter.

In the latest edition of RB’s new podcast, "A Deeper Dive," IHOP President Darren Rebelez talks with Restaurant Business' Heather Lalley about the campaign and whether it’s selling more burgers.

In addition, Managing Editor Sara Rush Wirth talks with Sara Monnette, Technomic’s vice president of innovation, about whether IHOP’s campaign can generate long-term success for the brand.

You can also find this episode on our podcast page here.

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