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KFC's newest product: Scratch 'n sniff valentines

The chain is making chicken-scented valentines available at restaurants today.

KFC wants to bring the scent of fried chicken to your valentine.

The Louisville, Ky.-based chicken chain is offering scratch ‘n sniff Valentine’s Day cards featuring its iconic founder, Colonel Harland Sanders, that smell like fried chicken when scratched.

The cards are available in KFC locations beginning today. They are free with the purchase of KFC’s $10 Chicken Share, a product designed for two with fried chicken, chicken tenders or Popcorn Nuggets.

There are four card designs, each with Sanders along with a KFC product and a chicken fried love line, such as, “You have the secret recipe to my heart,” and “I’d be with you all the time if only I could. You make me feel so finger lickin’ good.”

KFC is working with the mobile GIF search engine Tenor to create a series of animated KFC valentines for “those who are more digitally inclined.”

Starting this week, users of Tenor’s GIF keyboard mobile app can find the valentines by searching for both love and singlehood-related terms. The search technology has been integrated into Facebook, WhatsApp, Twitter and other messaging programs.

“Some years, you have to search high and low for the perfect gift for your valentine,” Andrea Zahumensky, KFC’s U.S. chief marketing officer, said in a statement. “This year, we decided to make things easy. Skip the candy and go straight for the fried chicken.”

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