Marketing

P.F. Chang's tells its brand story

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Taste Tracker: Golden Corral, Whataburger, White Castle and Krystal reel in seafood; jackfruit becomes permanent at Smashburger; bowls boom at Taco Cabana and WaBa Grill; and Twin Peaks crafts new cocktails.

This earnings season brought the addition of newly public food-and-games concept Pinstripes. Here in brief are how it and several other public companies fared during the latter part of 2023.

Behind the Menu: The fast casual uses a mushroom-based meat alternative for its Philly Shroomsteak Sandwich, a new menu item targeted to flexitarians, not just vegans.

The brand’s sales have been slow so far this year due to weather and low-income consumers. But executives believe a better value offering and a new burger will change things.