Restaurant chains have been the subjects of crazy rumors. Here are some standouts.

Restaurant Rewind: The industry has given rise to reports that defy reason. But that doesn't mean they didn't find traction.

No, McDonald’s never blended earthworms or cow eyeballs into the ground beef for its burgers. And Kentucky Fried Chicken didn’t change its name to KFC because the birds it sourced were mutants with six wings and couldn’t legally be called chickens anymore.

But, astoundingly, those reports did get some play in the pre-internet age, and you can still find references on the (mis)information superhighway today. With social media and the mass-market reach of the web, stories like those can spread in a flash, forcing operations to counter the ridiculous with reason and fact—sometimes without effect.

In today’s episode of the Restaurant Rewind podcast, we look at some of the restaurant rumors that have taken hold over the years. What fueled such crazy reports, and why did they get traction at all?

Give a listen to some of the information nightmares big brands have been forced to counter. And if others occur to you, drop me a line at promeo@winsightmedia.com.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


BK franchisee Carrols goes from tragedy to triumph

The big Burger King franchisee has overcome a pandemic, inflation, questions about its future and the death of multiple executives to become the industry’s best turnaround story of 2023.


Who's on your fantasy restaurant-management team?

Reality Check: Why bother with fantasy football when the ideal virtual C-suite is waiting to be picked? Here's my roster.


Veggie Grill evolves the menu to keep pace with plant-based trends

Behind the Menu: Since the fast casual’s start in 2006, many new meat and dairy alternatives have come to market and consumers’ health perceptions have changed. Veggie Grill has been forced to change too.


More from our partners