January is typically the month to cut back on calories, as consumers try to counteract holiday overindulgence with healthier eating. But cutting back on spending is another goal for many people, as they recover from holiday shopping sprees. A number of operators are aiming to satisfy these cost-conscious consumers with discounts and value menus. These deals can benefit the restaurant too—when customers see a discount bundled into a meal package, they tend to order more food and spend more. Here’s a roundup of chains offering winter meal deals.
In keeping with its approach to spur purchases by offering unique dollar menu items for a limited time, Taco Bell introduced $1 Double Stacked Tacos in December. The three flavors—cool habanero, nacho crunch and spicy sweet—all feature a crisp taco shell inside a soft flour tortilla, with fillings of beef, cheese and a variety of sauces.
Now through March 26, Boston Market’s 2 for $20 meal deal is returning, offering guests two individual meals, two drinks and two desserts. For the first time, singles also can take advantage of the deal with the chain’s 1 for $10 promotion. Among the choices are meatloaf and rotisserie chicken or turkey, each served with two sides and cornbread, a drink and dessert.
Casual-dining chains are also jumping on the meal deal bandwagon this winter. Olive Garden is expanding on its popular never-ending pasta deal with the debut of Never Ending Classics, starting at $11.99. Customers can blow their diets by choosing endless helpings of five items, including fettucine Alfredo, lasagna and chicken parmigiana, even switching up seconds and thirds with different entrees.
Chili’s 3 for Me—a $10 three-course dinner special—was updated with new entree selections for 2017. Now available are barbecue ribs and chicken in addition to fajitas and a variety of burgers. The LTO also includes an appetizer of salad or chips and salsa, and mini molten chocolate cake for dessert.