McDonald’s beefs up all-day breakfast

mcdonalds mcgriddle

As speculation about changes to its all-day breakfast menu abounds, McDonald’s is expanding that menu at 1,000 U.S. units starting Monday, the Associated Press reports.

Those restaurants, mostly located in the South, will now offer McGriddles all day, the AP says.

McDonald’s—which began testing that change in the Tulsa, Okla., market last month—is also trying its full morning menu all day at select locations.

McDonald’s spokeswoman Becca Hary told the AP that the chain will “continue to evolve” its daylong breakfast offerings in different markets, but it currently does not have plans to make all-day breakfast changes nationwide. 

The chain is also experimenting with other breakfast expansions, as it recently rolled out two new breakfast bowls, one of which contains kale, at 800 units in Southern California.

McDonald’s said earlier this year that turnaround efforts such as all-day breakfast played a significant part in the comp sales climb it saw during Q4.

Read the full story via the Associated Press.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Emerging Brands

5 pre-emerging restaurant brands ready for takeoff

These small concepts are still proving out their ideas, but each shows promise as a potential candidate for the next generation of emerging chains.

Technology

This little-known iPhone feature could change restaurant ordering

Tech Check: Almost every customer has a POS in their pocket. Can mini mobile apps get them to actually use it?

Financing

Red Lobster gives private equity another black eye

The Bottom Line: The role a giant sale-leaseback had in the bankruptcy filing of the seafood chain has drawn more criticism of the investment firms' financial engineering. The criticism is well-earned.

Trending

More from our partners