Operations

Chick-fil-A is dipping into sauce-themed merchandise

From tote bags to bucket hats, the chicken chain has launched limited-edition apparel spotlighting its sauces.
Chick-fil-A's Sweet and Spicy Siracha collection.
Chick-fil-A's Sweet and Spicy Siracha merchandise collection. / Photos courtesy of Chick-fil-A.

Chick-fil-A superfans may need to make room in their closets for some new additions.

The chicken chain is highlighting its signature sauces with limited-edition apparel that showcases its seven sauce flavors, from Honey Mustard to Zesty Buffalo.

The chain's new sauce-inspired collection is available starting April 17 and features 11 clothing items and accessories. The items range from $6-$80, according to a press release, and include tote bags, bucket and trucker hats, sneakers, crewneck sweatshirts, water bottles and socks.

All items will be available in seven colors, representing the chain's different sauce varieties. As part of the collection, Chick-fil-A will also sell key chains at its restaurants nationwide.

Chick-fil-A's crew necks. Chick-fil-A's sauce-inspired crewneck sweatshirts. 

This is Chick-fil-A’s second merchandise collection, the first of which was released last November. The current collection can be found at the brand's new Shop Chick-fil-A e-commerce site, while supplies last.

In addition, the chicken chain is adding two more flavors to its retail lineup of bottled sauces—Barbeque and Sweet and Spicy Sriracha. These sauces can be found in participating retailers nationwide.

"At Chick-fil-A, we love that our guests have such passion for sauces," said Sara Storck, senior director of brand strategy at Chick-fil-A. "We wanted to create a way for fans to celebrate their favorite sauce flavors in style–beyond the restaurant. With signature sauce color palettes, the new merchandise line offers all the sauce, without the spill–featuring everything from sauce drip t-shirts to accessories inspired by each flavor.” 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Red Lobster needs a buyer. How does Darden sound?

Reality Check: The casual dining giant sold Red Lobster in a cloud of controversy a decade ago. Here's why a return to the fold may not be as crazy as it sounds.

Food

KFC goes portable and poppable to grab the snacking generation

Behind the Menu: Bite-size Apple Pie Poppers, created to target customers' sweet spot, lend themselves to line extensions to expand the chain’s snack selections.

Emerging Brands

5 pre-emerging restaurant brands ready for takeoff

These small concepts are still proving out their ideas, but each shows promise as a potential candidate for the next generation of emerging chains.

Trending

More from our partners