Chick-fil-A superfans may need to make room in their closets for some new additions.
The chicken chain is highlighting its signature sauces with limited-edition apparel that showcases its seven sauce flavors, from Honey Mustard to Zesty Buffalo.
The chain's new sauce-inspired collection is available starting April 17 and features 11 clothing items and accessories. The items range from $6-$80, according to a press release, and include tote bags, bucket and trucker hats, sneakers, crewneck sweatshirts, water bottles and socks.
All items will be available in seven colors, representing the chain's different sauce varieties. As part of the collection, Chick-fil-A will also sell key chains at its restaurants nationwide.
Chick-fil-A's sauce-inspired crewneck sweatshirts.
This is Chick-fil-A’s second merchandise collection, the first of which was released last November. The current collection can be found at the brand's new Shop Chick-fil-A e-commerce site, while supplies last.
In addition, the chicken chain is adding two more flavors to its retail lineup of bottled sauces—Barbeque and Sweet and Spicy Sriracha. These sauces can be found in participating retailers nationwide.
"At Chick-fil-A, we love that our guests have such passion for sauces," said Sara Storck, senior director of brand strategy at Chick-fil-A. "We wanted to create a way for fans to celebrate their favorite sauce flavors in style–beyond the restaurant. With signature sauce color palettes, the new merchandise line offers all the sauce, without the spill–featuring everything from sauce drip t-shirts to accessories inspired by each flavor.”
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.