OPINIONOperations

CosMc's wasn't McDonald's first attempt at a second concept

Restaurant Rewind: The home of the Golden Arches has looked at ventures ranging from a piano lounge to a Disneyland-like theme park. Why is it still a single-brand operation, CosMc's aside?

McDonald’s created a stir last week with the opening of a second concept, a drive-thru drinks operation called CosMc’s. But it’s far from the first time the Golden Arches has tried to find gold from a second venture. It’s been tinkering with possible additions to its single-brand fold almost from the time Ray Kroc got involved with the chain.

The possibilities have included everything from a beer garden to an amusement park to a mixed-use complex that could have been a model for Mall of America. And those were all before its diversification binge of the late 1990s.

Yet not one of those notions worked for Big Mac. Today, McDonald’s Corp. is still synonymous with the McDonald’s chain.

Find out what happened from this week’s episode of Restaurant Rewind, a podcast that look back into the industry’s past for a better understanding of what’s happening today. You’ll find it wherever you get your podcasts.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Crumbl may be the next frozen yogurt, or the next Krispy Kreme

The Bottom Line: With word that the chain’s unit volumes took a nosedive last year, its future, and that of its operators, depends on what the brand does next.

Technology

4 things we learned in a wild week for restaurant tech

Tech Check: If you blinked, you may have missed three funding rounds, two acquisitions, a “never-before-seen” new product and a bold executive poaching. Let’s get caught up.

Financing

High restaurant menu prices mean high customer expectations

The Bottom Line: Diners are paying high prices to eat out at all kinds of restaurants these days. And they’re picking winners and losers.

Trending

More from our partners