Don't even think about asking these restaurant operators to bend the rules

Restaurant Rewind: Some of the most successful chains in the restaurant business have forgone huge increases in business by refusing to make a particular change. Here’s a sampling of the brands that have held firm.

Not every service standout earned that distinction by indulging customers’ every whim and preference. Some of the hospitality industry’s most admired brands garnered respect in part by drawing a firm line and refusing to cross it, no matter how much business was at stake. They simply tell customers, Nope, ain't going to do that. 

This week’s episode of Restaurant Rewind looks at several of those sticks-in-the-mud, what they’ve refused to do, and why. And, as listeners will hear, these are not the industry’s marginal brands. We’re talking about revered operations like Chick-fil-A, Texas Roadhouse and Marriott.

Learn more about their stubbornness by pressing “Play.”

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Restaurants bring the industry's concerns to Congress

Neary 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.


Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.


In the fast-casual sector, Chipotle laps Panera Bread

The Bottom Line: The two fast-casual restaurant pioneers have diverged over the past five years, as the burrito chain has thrived while Panera hit a wall. Here's why.


More from our partners