DoorDash launches comprehensive campaign to promote restaurant delivery

DoorDash has launched a multi-channel marketing campaign that urges consumers to help restaurants survive the COVID-19 crisis by ordering delivery.

“Restaurants have always been there for you,” states a commercial that started running last night across major TV networks. “Now you can be there for them.”

The tagline: “While the doors may be closed, the kitchens are open for delivery.”

The 30-second spots remind viewers of how much they relied on restaurants during more normal times. It shows several empty dining rooms and then cuts a chef laboring alone in her kitchen, followed by beauty shots of food being packaged for delivery pickup.

The theme of the campaign is “Open for delivery.” The marketing program also includes paid and organic messaging on social media, and the launch of a promotional website, www.openfordelivery.com.

At least eight national restaurant chains and a number of independent establishments are featured in the campaign.

“DoorDash proves that collaboration and innovation can enable us to pull through this crisis—together,” San Jose Mayor Sam Licardo said in a statement. 

The delivery of meals from restaurants is DoorDash’ sole business. The third-party service is believed to be the most extensive delivery network serving the industry at present.



Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Wonder bets meal kits aren't dead yet

Tech Check: By acquiring the struggling Blue Apron, the restaurant delivery concept believes it can touch more dining occasions. But will it work?


Demand for chicken takes Huey Magoo's to new heights

Longtime chicken executive Andy Howard saw something in the tiny Florida chain more than five years ago. It is now one of the fastest growing concepts in the country.


Stake your claim to the low-price market at your own risk

The Bottom Line: Subway and Burger King have staked their claims as value leaders in their respective segments. Recent events have highlighted the difficulties of that position.


More from our partners