DoorDash launches comprehensive campaign to promote restaurant delivery

DoorDash has launched a multi-channel marketing campaign that urges consumers to help restaurants survive the COVID-19 crisis by ordering delivery.

“Restaurants have always been there for you,” states a commercial that started running last night across major TV networks. “Now you can be there for them.”

The tagline: “While the doors may be closed, the kitchens are open for delivery.”

The 30-second spots remind viewers of how much they relied on restaurants during more normal times. It shows several empty dining rooms and then cuts a chef laboring alone in her kitchen, followed by beauty shots of food being packaged for delivery pickup.

The theme of the campaign is “Open for delivery.” The marketing program also includes paid and organic messaging on social media, and the launch of a promotional website, www.openfordelivery.com.

At least eight national restaurant chains and a number of independent establishments are featured in the campaign.

“DoorDash proves that collaboration and innovation can enable us to pull through this crisis—together,” San Jose Mayor Sam Licardo said in a statement. 

The delivery of meals from restaurants is DoorDash’ sole business. The third-party service is believed to be the most extensive delivery network serving the industry at present.



Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


The eatertainment business shows signs of wear

The Bottom Line: The food-and-games concept Chicago WhirlyBall filed for bankruptcy last week as companies like Dave & Buster’s and TopGolf show sales weakness.


This is why the restaurant business is in a value war right now

The Bottom Line: Same-store sales have slowed markedly for the past year as customers shifted to other options. And now operators are furiously working to get them back.


Saladworks-parent WOWorks is shopping for new brands to buy

The platform company is almost finished assimilating its existing six brands. Now it's time to add to the family, said CEO Kelly Roddy.


More from our partners