Operations

Forget popcorn. Soon movie goers can order BurgerFi

The burger chain signed a licensing agreement with a movie theater chain that will allow film watchers to order burgers from their seats.
BurgerFi
The Apple Cinemas location coming to Rochester, N.Y. will have a BurgerFi attached to the theater. | Photo courtesy of BurgerFi.

BurgerFi is going to the movies.

The Florida-based burger chain has signed a licensing agreement with Apple Cinemas to operate a BurgerFi within a movie theater coming to Rochester, N.Y.

The outlet will operate as a typical restaurant outside the theater and will also offer delivery through the big third-party players. But movie goers will also be able to order burgers from inside the theater by scanning a QR code during the movie to have food delivered directly to their seats.

BurgerFi CEO Carl Bachmann said the move is part of a new venture into the non-traditional space for the 114-unit chain.

“In my experience, the best way to accelerate growth and evolution is through these non-traditional avenues,” said Bachmann in a statement. “We are aggressively seeking new development opportunities and our pipeline is growing. We continue to seek unique ways to connect our brand to customers where they are in life.”

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