Hard Rock International taps Major Food Group to curate F&B

Known for concepts like Carbone, The Grill and Dirty French, the multi-concept operator will bring dining options to both existing and new properties under development.
Major Food Group
Major Food Group's co-owners Jeff Zalaznick (left), Mario Carbone and Rich Torrisi. | Photo courtesy of Hard Rock International.

Hard Rock International is joining forces with Major Food Group to bring new food-and-beverage options to hotels.

Major Food Group is known for iconic brands like Carbone, The Grill and Dirty French. The group operates more than 40 restaurants, clubs, bars and hotels in seven countries. Under the partnership, Major Food Group will serve in an advisory role to curate dining options at both existing properties and those under development.

It’s not clear whether the group will bring some of its existing concepts to Hard Rock properties, however, though the partnership stems from a residency of Carbone at Cipresso at Seminole Hard Rock Hotel & Casino Hollywood in December.

“We always strive to provide our guests with memorable dining experiences, so we could think of no better partner to take things to new levels at these properties than the team at Major Food Group,” said Jim Allen, Hard Rock International’s chairman and CEO of Seminole Gaming, in a statement. “We look forward to a terrific collaboration and bringing exciting new options to our guests.”

Last month, Major Food Group also reportedly signed on with Altamarea Group, founded by Ahmass Fakahany, to grow the Marea restaurant concept around the world. Altamarea will maintain ownership of the flagship in New York and a second location coming to Beverly Hills, Calif., but Major Food Group will expand the concept elsewhere.

Hard Rock International operates more than 300 venues in 70 countries.


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