How Table 301's restaurants hit all the right notes in Greenville, S.C.

Founder Carl Sobocinski is joined by Chef Diego Campos to share how six unique concepts combined with heartfelt hospitality keep guests coming back.

Carl Sobocinski opened his first restaurant called Soby’s 26 years ago in Greenville, S.C., serving low-country cuisine along with a personalized brand of hospitality. More restaurants followed, and Sobocinski eventually formed Table 301 as the umbrella company that oversees them all. Now there are six unique concepts, all within a three-block radius in Greenville, plus a food truck, two event venues and a catering arm.


Carl Sobocinski

Diego Campos is executive chef at one of the six called CAMP, a modern American restaurant with a globally influenced menu that changes monthly. He started as a line cook and worked his way up—something that Table 301 strongly encourages. In fact, Sobocinski has created a special buyout program through which his chefs and managers can become restaurant owners.


Diego Campos

Listen as Sobocinski and Campos share the inspiring story behind Table 301’s name, describe how Greenville has evolved into a melting pot of cultural influences and how the restaurant company’s loving attention to guests and staff is the secret to its longevity.

Subscribe to Menu Feed on Apple Podcasts.

Subscribe on Spotify.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Restaurants bring the industry's concerns to Congress

Neary 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.


Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.


In the fast-casual sector, Chipotle laps Panera Bread

The Bottom Line: The two fast-casual restaurant pioneers have diverged over the past five years, as the burrito chain has thrived while Panera hit a wall. Here's why.


More from our partners