Pizza Inn is changing everything from the design of its stores to its mascot.
The Texas-based pizza chain recently unveiled a new look, including a new store design, logo and updated mascot. The design, including work from advertising company BooneOakley and retail design firm Chute Gerdeman, features a party room with an accent wall, a game room and an outdoor patio.
“Pizza is fun, and it’s an American staple that provides a sense of comfort and nostalgia unlike any other kind of experience,” Claire Oakley, director of client services for BooneOakley, said in a statement.
“We wanted to pay homage to the brand’s legacy while meeting consumers where they are today. This refreshed look is not only found in the logo and our beloved mascot, Jojo, who stands tall and proud–but throughout every aspect of the new restaurant design.”
The first Pizza Inn location to showcase the new design will open in Asheboro, N.C later this year.
The 135-unit chain has recently increased its buffet count, but still saw a 10.6% decrease in overall unit count in 2021, according to Restaurant Business’ sister publication Technomic. The brand also saw a 9.9% decrease in sales in 2021. Still, the chain remains optimistic about its future.
Pizza Inn's logo through the years, including its new one. / Image courtesy of Pizza Inn.
“Now that we’re in our post-pandemic era, it’s time to express the brand in a compelling and modern way across all of our customer touch points,” Rave Restaurant Group CEO Brandon Solano said in a statement. “We are working hard on the economics of this new concept to create a cost-effective design that delivers on customer experience while making financial sense for franchisees and investors alike.”
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.