Operations

Shake Shack breaks out the fine china, white tablecloths and (canned) wine for high-end experience

For $20, guests can book the luxury trappings to go with the new White Truffle LTOs, but only at select locations.
Shake Shack Truffle Table
Only 10 restaurants will offer the fine-dining experience. /Photo courtesy of Shake Shack.

Who needs a high-end steakhouse when you can treat yourself to a white tablecloth, fine-dining experience at … Shake Shack?

That’s what the New York City-based fast-casual chain is hoping guests will think, anyway.

Shake Shack on Wednesday introduced a new VIP dining experience featuring the brand’s White Truffle Burger and related limited-time offers, which debuted earlier this year.

Available at 10 select locations across the country, guests must reserve The Truffle Table experience, which includes a table for two with “fine china,” a white tablecloth and wine glasses. Guests can enjoy a White Truffle Burger and White Truffle ‘Shroom Burger, Parmesan Fries with White Truffle Sauce, canned wine by Gotham Winery, and a milkshake of their choice. The experience also includes a bottle of Regalis truffle oil and a chocolate truffle by Thierry Atlan.

The cost: $20 per person, plus tax.

The Truffle Table will be available from Feb. 27-March 2 at participating restaurants.

Participating locations include:

West Village, New York City

Wilshire Boulevard, Santa Monica, Calif.

West Loop, Chicago

Newbury Street, Boston

Piedmont Park, Atlanta

Brickell, Miami

Domain, Austin

Rice Village, Houston

Dupont Circle, Washington, D.C.

Midtown Village, Philadelphia

John Karangis, Shake Shack’s executive chef and VP of culinary innovation, in a statement promised it will be a night guests will never forget.

“We can’t wait to test this new fine dining experience with our guests to honor one of the most exquisite and luxurious ingredients in our pantry, the white truffle,” he said. “From start to finish, we want guests to feel the most premium experience at Shake Shack, from the food and wine to the table settings and music.”

The move comes after Shake Shack last week said the new Truffle LTOs have helped the chain capture inflation-weary diners that might be trading down from higher-end brands.

 

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