Sweetgreen's loyalty program finally includes rewards for in-store orders

The chain's two-tiered loyalty Sweetpass program now allows members to earn and redeem rewards in restaurants, rather than just digital orders.
Sweetgreen's sweetpass
Sweetgreen is offering a three-week trial of the Sweetpass+ subscription program through Oct. 1. |Photo: Shutterstock.

Sweetgreen loyalty members can finally earn rewards when ordering in restaurants.

The Los Angeles-based chain’s two-tiered Sweetpass program went live in April, allowing guests to choose how they want to engage with the brand. The regular Sweetpass allows them to earn discounts by opting into personalized challenges, and other basic perks. The $10 per month Sweetpass+ is a subscription program that gives members $3 off their daily order, priority support, delivery perks and more.

Both, however, were only available for digital orders. But starting Tuesday, Sept. 26, members can earn and redeem rewards in restaurants by scanning a QR code at the register, using the Sweetgreen app.

Since about half of Sweetgreen’s sales come from in-store orders, the ability to earn and redeem rewards at restaurants was the No. 1 demand from consumers, Sweetgreen said.

“Starting today, our loyalty program works on all in-store orders, driving unmatched value, customer experience and savings with the simplicity of in-person scanning,” said Nathanial Ru, co-founder and chief brand officer, in a statement.

To celebrate the launch, through Oct. 1, Sweetpass members can get a free drink, bag of chips or crispy rice treat with the minimum purchase of $9.95 before taxes, tip or additional fees.

In addition, Sweetgreen is also offering a free three-week trial of the Sweetpass+ subscription program.

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