Texas’ famed Salt Lick tries a subscription service

The barbecue landmark will begin shipping products to the homes of patrons who pay a monthly fee.
salt lick
Photograph: Shutterstock

The Salt Lick, one of Texas’ most celebrated barbecue concepts, is adding a limited subscription service to complement its merchandise and mail-order sauce business. 

For a fee of $89.25 per month, 100 patrons will be mailed multiserving portions of Salt Lick’s barbecue specialties and selected merchandise items. Brisket, sausage, turkey and other meats will be fully cooked before being shipped overnight or for two-day delivery. 

The bundles will be sent every fourth Tuesday, beginning Jan. 14. 

The subscriptions will go on sale Friday. Salt Lick says it will field the sign-ups and handle fulfillment in-house.

The brand, which currently has four restaurant locations, already sells a wide array of products via its website. The items for sale range from cups to Salt Lick’s signature sauces and rubs.

Salt Lick’s flagship restaurant, located near Austin in the town of Driftwood, is a Texas landmark. Satellite units have opened in the main airports serving Austin and the Dallas-Fort Worth metro area. 

Restaurants have been experimenting with subscription services in their search for new revenue sources. Many have been health-oriented ventures that essentially serve as a weekly meal plan. Patrons pay an upfront fee to receive batches of meals on a regular basis. 

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