Jack in the Box was dead-on in figuring a suggestively worded ad campaign would stir controversy. The same sort of foresight might’ve helped an upstart chain from sounding racially insensitive. But the true recent nightmares were the actual ones reported by restaurant employees.
Earlier this year, it was reported that McDonald’s was encouraging its franchisees to train workers to be less rude to customers. But several operators we spoke to feel that hiring the right kind of people from the start is the best way to ensure your staff has the gift of customer service.
As the Boston Red Sox prepared to face the despised New York Yankees in last fall's historic American League Championship Series, Red Sox fans started queuing up outside the Riviera Cafe, a local eatery with TVs all over the room, more than five hours before game time.