What Starbucks has tried and scrapped over the years

Restaurant Rewind: The coffee giant has explored a wide array of secondary businesses, only to refocus on its core operation.

Few restaurant companies can match the success of Starbucks. But the coffee giant has had its share of spectacular misfires as well, as this week’s edition of Restaurant Rewind recounts.

The retro-focused podcast looks at some of the bad calls the company has made over the last 40 years, from the launch of a flatbread side venture to its bid to become a force in the music business. Host and Editor At Large Peter Romeo recalls in particular the host of secondary chains the home of the green apron has tried and ultimately discarded, from two-unit Princi’s to 400-store Teavana.

Download the episode and every installment of Restaurant Rewind from wherever you get your podcasts.

You can also suggest a retro topic for Romeo by writing him at promeo@winsightmedia.com.

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